You might have the best product/ service, but if your customers don’t find you when they are ready for purchase… well, you know the answer to this one. Our role is to review your media spend and optimise your budget in line with your business goals, so when customers need your products and/or services, your brand is right up there waiting to be clicked on.
When people hear the term social media their minds usually head towards Instagram and Facebook. However, there are many platforms out there where your audience resides. Finding the ones where you can connect with your customers is the real key.
Brand Management
These are Hygiene elements and the foundation to your growth on social media. From finding & securing the appropriate usernames & profiles we help keep your social alias consistent and something you can build on. We’ll get your house in order.
Social Tone & Nature
“If your brand was a person, what would it say? How would it communicate? The ways in which businesses can use social media differs massively. We’ll help find the right tone of voice and style for you, making sure that your business is portrayed exactly how you want it.
Social “MEDIA” Advertising
Reality Check – Facebook’s organic reach is hovering at 2% and Instagram seems to be following in facebook’s footsteps. If its a new product lauch or you’d like to reach out to your existing audience you need to really target your audience well to make the most of your online spends. From promoted tweets, accounts or trends on twitter to Facebook & LinkedIn Ads, or sponsored YouTube, Instagram or Pinterest content – we Gotchu!
Cross Channel Promotion
Using the insights from our reporting and analysis we make sure that your message reaches your audience and fits across all your marketing channels, giving you a coherent and instantly recognizable voice across the internet.
Social PR
Or as we call it, Influencer marketing is the most authoritative and effective tool for brands. Publishers, bloggers, journalists & influencers with engaged followers can help bridge that gap between offline and online and get your product/ service to the right audience.
ORM
Social Media has evolved into a customer relationship management tool. It helps to understand what customers want, their problems/ complaints, and future demands. Customers today do not send emails to support@yourcompany.com but instead turn to social media and expect a response in real-time. ORM – Online Reputation Management ensures you never have to reply to a customer after a week of them wanted to engage with you.
Social Listening
Social media is driven by understanding the sentiment of people and what the chatter is all about. Just because your competition receives more mentions, does not mean they are more successful than you are and vice versa. Our bots and tools anonymously crawl the internet and find insights to better understand your audience.
Performance Marketing
Brands are built on social media and performance marketing is the fuel that drives brand and business growth. Powerful, impactful, and targeted ads help you scale and answer those bottom-line related questions.
Reporting & Analysis
We love data and our social media reporting will help identify and inform future activity not only in your social circles but across all your marketing channels. Measure reach/ engagement. Clicks to website, calls to store – the works.
