Design Thinking: All you need to know in 2020

What is Design Thinking?

Design Thinking Definition

Design thinking refers to the cognitive, strategic and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed. Many of the key concepts and aspects of design thinking have been identified through studies, across different design domains, of design cognition and design activity in both laboratory and natural contexts. – Wikipedia

Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?. – IDEO

Design Thinking Phases

Phase 1: Empathise

Empathy provides the critical starting point for Design Thinking. The first stage of the process is spent getting to know the user and understanding their wants, needs and objectives. This means observing and engaging with people in order to understand them on a psychological and emotional level. During this phase, the designer seeks to set aside their assumptions and gather real insights about the user. Learn all about key empathy-building methods here.

Phase 2: Define

The second stage in the Design Thinking process is dedicated to defining the problem. You’ll gather all of your findings from the empathise phase and start to make sense of them: what difficulties and barriers are your users coming up against? What patterns do you observe? What is the big user problem that your team needs to solve? By the end of the define phase, you will have a clear problem statement. The key here is to frame the problem in a user-centered way; rather than saying “We need to…”, frame it in terms of your user: “Retirees in the Bay area need…”

Once you’ve formulated the problem into words, you can start to come up with solutions and ideas — which brings us onto stage three.

Phase 3: Ideate

With a solid understanding of your users and a clear problem statement in mind, it’s time to start working on potential solutions. The third phase in the Design Thinking process is where the creativity happens, and it’s crucial to point out that the ideation stage is a judgement-free zone! Designers will hold ideation sessions in order to come up with as many new angles and ideas as possible. There are many different types of ideation technique that designers might use, from brainstorming and mindmapping to bodystorming (roleplay scenarios) and provocation — an extreme lateral-thinking technique that gets the designer to challenge established beliefs and explore new options and alternatives. Towards the end of the ideation phase, you’ll narrow it down to a few ideas with which to move forward. You can learn about all the most important ideation techniques here.

Phase 4: Prototype

The fourth step in the Design Thinking process is all about experimentation and turning ideas into tangible products. A prototype is basically a scaled-down version of the product which incorporates the potential solutions identified in the previous stages. This step is key in putting each solution to the test and highlighting any constraints and flaws. Throughout the prototype stage, the proposed solutions may be accepted, improved, redesigned or rejected depending on how they fare in prototype form. You can read all about the prototyping stage of Design Thinking in this in-depth guide.

Phase 5: Test

After prototyping comes user testing, but it’s important to note that this is rarely the end of the Design Thinking process. In reality, the results of the testing phase will often lead you back to a previous step, providing the insights you need to redefine the original problem statement or to come up with new ideas you hadn’t thought of before. Learn all about user testing in this guide.

Tim Brown in 2009 says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”

Here’s his TED Talk

Design Thinking in India

There are some really good design thinking companies in India and I personally had the good fortune of consulting with them. DY Works is a design thinking agency Mumbai that I consulted with, in 2019. Fun fact (I did their SEO and if you google design thinking agencies in Mumbai – they’re still first) Here is a link to that Case Study which won GOLD at the Kamikaze business summit for best use of SEO in a Campaign.

The big 4 have also started setting up shop with the wave of design thinking in India.

Here’s a Google Trends Graph that maps Design thinking on a worldwide scale and in India. An interesting observation here is that back in 2004, India was talking about Design Thinking. we’re picking up the pace again here with the latest buzzword, but yeah, been there. …. …
Design Thinking Trends Worldwide Design Thinking Trends India
The image on the left shows worldwide data and the image on the right shows data from Indian searches. 
*Interest over time
Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means that there was not enough data for this term.

Best UI UX Design Company in Mumbai

Best UI UX Design Company in Mumbai

best UI UX Design Company in Mumbai

We might not be the best UI UX Design Company in Mumbai but we sure as hell strive hard to be the best UI UX Design Company in Mumbai that you delivers business solutions for your brand or website. We place the customer first and your business a close second to ensure while your customers love the digital experience you make some money as well. 🙂

Finding the best UI UX Design Company in Mumbai

How do you find the best UI UX Design Companies in Mumbai? What should you look for? Let’s understand this better

What is UI/ UX?

Simply put UI = User Interface & UX = User Experience.
UI is what customers see on their screens on your website or app.
UX is how the customer navigates/ uses your website or app.

To educate a customer or to help him/ her complete an action on your website/ app – you need to ensure that the customer engages with the page, doesn’t feel restricted by the user journey you want him/ her to take while ensuring you communicate your brand message and guide the user to complete an action i.e sign up for your newsletter, purchase a product, share your content, leave the website/ app with the intention of coming back.

What should a UI UX Company/ Agency do?

The UX (User experience design) ensures a product/ service makes sense to the user by creating a path that logically flows from one step to the next without the user dropping off. The UI (User interface design) ensures that each page visually communicates that path with cues that guide the user to take the desired journey while ensuring the user feels in control of his/ her journey.

Why Talking To Bots (TTB) is the best UI UX Design Company in Mumbai and why you should partner with us

At TTB, We are obsessed with hacking with the philosophies that are set by the very platforms we craft solutions for. We study algorithms and how they work, we decode search patterns & user journeys to better understand the customers. We study analytics and heat maps to better understand drop-offs and hindrances that stop the users to complete their journey. We then apply human-centric design that empowers the user to navigate seamlessly across the website/ app and helps complete the user journey from any page that they start their journey from. We ensure the experience is immersive and engaging. We deep dive into the elements present on each page, the visual cues that make the experience on-site a visual treat while ensuring the user feels they are in control of their journey while we are subconsciously guiding them to complete the desired action.

We find the perfect balance of UI and UX and make beautiful websites that rank on page 1 of google. Here’s a link to our case studies

Our UX Process

Research, Strategy and Content:
Competitor analysis
Customer analysis and user research
Product structure and strategy
User personas
Content development
Google Analytics Research
Heat Map reports
Consumer search patterns and trends

Wireframing and prototyping:
A/B Testing and Iterations
Development planning

Execution and analytics:
Integration with UI designer(s)
Integration with developer(s)
Defining and Tracking goals
Integration into development
Analysis and iteration

Our UI Process

To understand the look and feel of the product:
Customer analysis
Design research
Branding and graphic development
User guides and storylines

Responsiveness and interactivity:
UI prototyping
Interactivity and animation
Adaptation to all device screen sizes
Implementation and integration with code

Execution and analytics:
Ideating with developer(s)
Integration with developer(s)
Tracking and testing user movement
Integration into development

Art, Copy and Code mingle together with mutual respect to help you rank on google, engage the user and funnel them in to make them your customers. We create immersive and intuitive experiences for the user that help you achieve your business goal. We also show up for best UI UX Design Companies in Mumbai and from a landing page experience, we’ve got your attention 🙂

While UI/UX are the new buzzwords in the industry, we have always kept the Customer Journey or Customer Experience at the heart of our process. UI UX has to eventually help achieve 2 parts, give users the information they are looking for, which in turn will help them convert them into customers.