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Skype V/s Zoom: What really happened

Skype V/s Zoom: Why Skype lost?

Skype Vs Zoom Vs Meet

Skype V/s Zoom: Why Skype lost

When Microsoft purchased Skype in May 2011 for 8.5 Billion they did not see the current WFH situation due to the corona virus, but it for sure did not see zoom coming in and taking 90% of their market away for which Skype stood its ground for the last 14 years.

2011 was the same year that Zoom and Snapchat were founded, and Apple launched the iPhone 4S. Skype had more than 100 million active users back then, and 8 million of those were paying to use the service to make and receive calls using the voice over internet protocol (VoIP).

With most organisations using and familiar with Microsoft Office, Skype would be the logical choice/ platform to opt in to for businesses.
To prove a marketeer’s point, Skype found itself out of sight, out of mind, replaced by an app half its age: Zoom.

What happened?

Microsoft already had VoIP telecommunications software built into its programs, including Windows Live Messenger. Microsoft wanted to capture the essence through the acquisition of a very popular consumer product. Skype was cool, before Skype was a product.

When the buzz didn’t move over, Microsoft doubled down on trying to make it compete with everyday communication apps, while sacrificing the thing that made it most useful: reliable video calling. They did a redesign of the app and tried to make it a bit more sexy, young and fresh to compete with the WhatsApps and Telegrams of the world.

They even tried  using “mojis”, Skype’s version of emojis and tired to steal the UI from snapchat. While playing catchup, the brand lost its way and didn’t focus on the core functionality – Ensuring the video call quality remained top notch.

By June 2017 the average app store rating for Skype dropped from 3.5 stars to 1.5 stars.

While Skype was trying to clean up its act, Zoom started adding relevant features and firming up the quality of calls to result in fewer dropped lines. Quality > Number of features

By July 2021, Microsoft wanted Skype to disappear and anyone wanting to make a business video call through Microsoft products will instead have to use Teams.

An April 2020 survey of 1,110 US companies by Creative Strategies showed that 27 per cent of businesses primarily used Zoom for video calls and meetings, compared to 18 per cent that used Teams, and 15 per cent that used Skype. Many companies had quietly moved over from Skype to Zoom in the intervening years as Skype added more and more features that didn’t fit the core functionality of the service: producing decent quality video calls.

And so…..when coronavirus hit, what in the first half of 2017 would have been a call to download Skype to keep in touch instead became a demand to download Zoom.

“Zoom has become the poster child for video conference, both from a consumer and corporate perspective. If you look at the strength of Skype and Teams combined, they should be the ones having the Zoom moment but they’re not.

It’s marketing, and a lot of people think of Skype as yesterday’s video calling.” That’s echoed in the news coverage of video conferencing: according to data compiled by Muck Rack, a website collating journalism produced around the world, between May 2019 and February 2020, Skype invested in media discussion around video conferencing. But when journalists started having to recommend software to use, they began mentioning Zoom more and more at the expense of Skype and other competitors. In March, Skype was mentioned in 51,000 articles, while Zoom gained mentions in 60,000 stories. By April, Skype remained the same, written about in 50,000 articles, while Zoom was included in 195,000 stories.

*FUCK YES MARKETING*

What went wrong for Skype, where Zoom picked up the pieces well:

a. Easy to install – Installing/ using zoom was easier than Skype by far. Onboarding is the biggest barrier to entry for apps. Zoom enabled a browser feature and acquired new customers easily.

b. No Bugs – Skype started having a lot of bugs to accommodate the new UI and features. Zoom, kept it simple and was bug free.

c. Spam – Remember secret texts and spams messages on Skype? Don’t want that anymore.

Common sense takes over and During Covid-19 we made the decision to switch to Zoom from Skype, as it offers us the features we’re looking for – reliable video calling.

From a business side, the companies that experienced quality issues with Skype in recent months, didn’t encounter them on Zoom. They also found that they were increasingly alone in using Skype. More and more of their clients are using Zoom, which means they already have the platform installed and are ready to go. And clients that don’t use Zoom have no issues connecting to the browser version.

Zoom has to now deal with security challenges, but that’s another problem altogether.

So what will be Skype’s legacy, What Happened to Skype? What will happen to Skype?

Having gone from being the go-to video conferencing app that has sat out the biggest potential use case for its product in human history?

As a fellow fanboy/ early adopter to what Skype was (ahead of its time), I’m still shaking my head thinking, how did they take one of the coolest hero products and turn it into a zero product and miss out on this opportunity.

The inspiration for this blog post came from this brilliant meme I came across. So, instagram content creator Quentin.quarantino, thank you! Keep them memes coming. The world needs more memes.

Skype versus zoom meme

Pushkarraj Mehta, Founder TalkingToBots gets featured on Your Story for DIVEIndia

It brings us great joy to let you know our founder, Pushkarraj Mehta – gets featured on yourstory for his work on DIVEIndia.

Highlights from the article:

Based in the Andaman islands, scuba diving centre Dive India is working on its online presence to attract divers from across the world.

“Being a remote location, with most of our audience only finding us through online research – Google and Google products have played a pivotal role to help reach out to our audience. We partnered with Pushkarraj Mehta (Talkingtobots.com), our digital marketing consultant, in November 2015 to lay down a solid foundation for SEO and to drive traffic to the website with Google ads to help achieve our online goals. We turn up in the top three searches for anyone wanting to learn and or scuba dive in the Andamans.”

“We’ve increased our website lead conversions by an average 230 percent year over year and increased our website traffic by 400 percent by reducing advertising spends by 25 percent.”

Click here to read the entire story here.

How I increased this brand’s website traffic by 300% without spending a single rupee

How I increased this brand’s website traffic by 300% without spending a single rupee

How I increased the website traffic for a brand by 300% under a year without any paid media or Black Hat SEO practices.

How I did it? Lets just cut to the chase.

*Drumroll* 3 words, Search Engine Optimization

Let’s add some context here.

Situation 1: The Easy Way Out (I wish my job was this easy)

A brand new website/ brand goes from 0 visitors to 300 visitors. It indicates a 300% growth but I wouldn’t hold these results as an indicator or any kind of success on the internet.

Situation 2: Driving Results for an Established Brand

Its really easy increasing the website traffic from 0 – 300 but if you’re plateauing at a steady 300+ user per week, you’re not going to expect a 300% in weekly website users especially with competition that has deeper pockets than you. It wasn’t an easy process but the results were well worth the efforts. We deployed a ground up SEO strategy, targeted keywords that aligned with the business and went all out to dominate the space.

*The agreement I have with all my clients is that SEO is an ongoing process and minimum period of time you need to sign up for is at least 1 year.

Black hat SEO practices and keyword stuffing might get you instant results for a month but you definitely run the risk of getting banned by google. A business that is driven by long term success must definitely stay away from any SEO that promises results under a month.

 

Coming back to SEO and the 300% increase, here’s the data from google analytics to show you the growth in traffic.
Google is constantly updating its algorithms and once you do you keyword research well, follow the best practices and create content that your audience wants to engage with, you’re most definitely going to see the results.

 

Nothing makes me happier than achieving the business goals we set, helping brands grow on the internet, taking on the 1000 pound gorilla (The 800 pound gorilla is now the 1000 pound gorilla) and ranking higher than them.

I’d also like to point out that here is definitely a direct correlation between website traffic and leads.

The traffic growth has had a direct impact on their business. Leads also saw an increase by 200% year over year – I’ll write another post explaining the strategy behind increasing qualified leads from the site.

How is the brand doing today you ask?

We’re still on board and the Traffic <-> Leads are still growing. Here’s the graph for organic traffic growth.

Traffic growth SEO

 

 

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