Category

Strategy

Pushkarraj Mehta, Founder TalkingToBots gets featured on Your Story for DIVEIndia

It brings us great joy to let you know our founder, Pushkarraj Mehta – gets featured on yourstory for his work on DIVEIndia.

Highlights from the article:

Based in the Andaman islands, scuba diving centre Dive India is working on its online presence to attract divers from across the world.

“Being a remote location, with most of our audience only finding us through online research – Google and Google products have played a pivotal role to help reach out to our audience. We partnered with Pushkarraj Mehta (Talkingtobots.com), our digital marketing consultant, in November 2015 to lay down a solid foundation for SEO and to drive traffic to the website with Google ads to help achieve our online goals. We turn up in the top three searches for anyone wanting to learn and or scuba dive in the Andamans.”

“We’ve increased our website lead conversions by an average 230 percent year over year and increased our website traffic by 400 percent by reducing advertising spends by 25 percent.”

Click here to read the entire story here.

How I increased this brand’s website traffic by 300% without spending a single rupee

How I increased this brand’s website traffic by 300% without spending a single rupee

How I increased the website traffic for a brand by 300% under a year without any paid media or Black Hat SEO practices.

How I did it? Lets just cut to the chase.

*Drumroll* 3 words, Search Engine Optimization

Let’s add some context here.

Situation 1: The Easy Way Out (I wish my job was this easy)

A brand new website/ brand goes from 0 visitors to 300 visitors. It indicates a 300% growth but I wouldn’t hold these results as an indicator or any kind of success on the internet.

Situation 2: Driving Results for an Established Brand

Its really easy increasing the website traffic from 0 – 300 but if you’re plateauing at a steady 300+ user per week, you’re not going to expect a 300% in weekly website users especially with competition that has deeper pockets than you. It wasn’t an easy process but the results were well worth the efforts. We deployed a ground up SEO strategy, targeted keywords that aligned with the business and went all out to dominate the space.

*The agreement I have with all my clients is that SEO is an ongoing process and minimum period of time you need to sign up for is at least 1 year.

Black hat SEO practices and keyword stuffing might get you instant results for a month but you definitely run the risk of getting banned by google. A business that is driven by long term success must definitely stay away from any SEO that promises results under a month.

 

Coming back to SEO and the 300% increase, here’s the data from google analytics to show you the growth in traffic.
Google is constantly updating its algorithms and once you do you keyword research well, follow the best practices and create content that your audience wants to engage with, you’re most definitely going to see the results.

 

Nothing makes me happier than achieving the business goals we set, helping brands grow on the internet, taking on the 1000 pound gorilla (The 800 pound gorilla is now the 1000 pound gorilla) and ranking higher than them.

I’d also like to point out that here is definitely a direct correlation between website traffic and leads.

The traffic growth has had a direct impact on their business. Leads also saw an increase by 200% year over year – I’ll write another post explaining the strategy behind increasing qualified leads from the site.

How is the brand doing today you ask?

We’re still on board and the Traffic <-> Leads are still growing. Here’s the graph for organic traffic growth.

Traffic growth SEO

 

 

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