Evolution of Digital Marketing Agencies in India

By June 4, 2020August 5th, 2020Digital Marketing Trends

Evolution of Digital Marketing in India

Was thinking of the mighty #BlueOcean and the brain decided to do this. Here’ a fun report from google trends on the evolution and growth of agencies in India from 2004 to 2020.

Before we actually look at what agencies Indians are looking for online, let’s take a step back to better understand the evolution and growth of digital marketing in India. 

Evolution and Growth of digital marketing in India: A few stats

Digital advertising in India has reached the $1 billion mark in FY 2016-17

  • Likely to grow at an average of 14 percent annually.
  • Digital media remains around 12 percent of the overall ad share and is expected to grow up to 24 percent by 2020
  • ‘Search and Display’ summons the largest share of the total digital advertisement spends
  • New-gen customers check their smart devices every 9.6 minutes or every 159 times a day.
  • Almost 220 million users are accessing digital services through their smartphones

Source: KPMG

Evolution and Growth of digital marketing in India: A few stats: Growth in Indian Internet Users

  • The number of internet users in India was at 432 million in December 2016
  • The number of mobile internet users in India has reached around 420 million by June 2017
  • The numbers will get double by 2021 as digital transformation will take it to estimated 829 million
  • This number is growing at very fast pace as there is 38% penetration in India.

According to a combined study of CII and KPMG, India’s digital advertising industry is growing at 33.5 (2015-2020) percent (CAGR) and by 2020; its value will exceed the INR 255 billion marks.

Evolution and Growth of digital marketing in India: Number of Internet Users in India

A number of internet users in India to reach 829 million by 2021 and that is a BIG number. We’ve plotted the number of users against the date in the graph below.

Evolution and Growth of Digital Marketing Agencies in India: Google Trends report

The report below shows the trend in Google searches for the following “agency related search terms”. We looked at 1. Advertising Agencies, 2. Digital Marketing Agencies, 3. Media Agency and 4. Social Media Agency and their demand/ interest from 2004 – 2020.

Location: India
Time Range:
2004 – 2020
Categories:
All
Type of Search:
All

Advertising Agency
Media Agency

Digital Marketing Agency

Social Media Agency

*Data: Past 16 years

Location: India
Time Range:
2010 – 2020
Categories:
All
Type of Search:
All

Advertising Agency
Media Agency
Digital Marketing Agency
Social Media Agency

Data: Past 10 years

Location: India
Time Range:
2015 – 2020
Categories:
All
Type of Search:
All

Advertising Agency
Digital Marketing Agency
Media Agency
Social Media Agency

Data: Past 5 years

Location: India
Time Range:
2018 – 2020
Categories:
All
Type of Search:
All

Digital Marketing Agency
Advertising Agency
Media Agency
Social Media Agency

Data: Past 2 years

Location: India
Time Range:
2019 – 2020
Categories:
All
Type of Search:
All

Digital Marketing Agency
Advertising Agency
Social Media Agency
Media Agency

Data: Past 12 months

Digital Marketing Agencies & Advertsing Agencies
WILL KEEP EVOLVING

With the Covid-19 pandemic, the digital migration has begun for all brands. Digital Marketing Agencies have been taking over roles of marketing managers with Content Planning & Creation, Media Planning & Buying, SEO, SEM & Social Media planning, Launch ideas and today even Ad campaigns. A one-stop solution is what Brands are looking for & Agencies will have to evolve into this role or go extinct.
Advertising agencies are building a media division, digital marketing agencies are building a content division.

Our frustration is that everyone is force-fitting data into a deck either from a creative PoV or a Strategy PoV. The piece very few agencies are getting right is the data piece. How to use insight to help grow the business. I Promise to do a blog post about this soon. 

Location: India
Time Range:
2004 – 2020
Time Range: 2019 – 2020
Categories: All
Type of Search:
All

Freelancer
Digital Marketing Agency
Advertising Agency
Social Media Agency
Media Agency

evolution of digital marketing india - freelance evolution of digital marketing india - freelancers

Freelancers
WONT KILL AGENCIES

But will surely give them a run for their money.

With the number of layoffs and the economic recession right upon us, freelancers will be the answer to most digital marketing problems. They have the skills and with budgets shrinking, will be the go-to choice for startups and SMBs.

   Is what we think, anyway 🙂

Evolution & Future of Digital Marketing Agencies in India: 

The ‘Gig’ economy is here and here to stay.

Concluding thoughts: 

India is one of the largest and fastest growing digital markets globally. By the end of the year 2020, in India, the digital industry will produce more than 20 lakh jobs, countless new agencies, and even more businesses that need help winning online.

Partner with someone who understands your business need and constantly evolves. Drop us an email and stay ahead of the curve or to better understand how to plan for the future. 🙂

Pushkarraj Mehta

Author Pushkarraj Mehta

Just a human talking to bots

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