Case Study: DY Works

Business Problem

DY Works a renowned Brand Strategy and Design Thinking agency wanted to relaunch its website to communicate all the services they offered. They also wanted to showcase all the work they’ve been doing to generate quality business leads from the website.

Case Study

Award: Won GOLD at the B2B Digital Enterprize Business Summit

Category: Best Use of SEO in a Campaign

SEO

100%

UI UX

90%

What we did

Defining the target audience
We broke down our audience by deep diving into website data, google analytics, stake holder interviews and psychographic segmentation
Heat map testing
We Installed heat map tracking tools to understand the scroll rate, what sections got the most about of clicks, and what pages did not work.
Analytics
We decoded the site analytics to arrive at existing drop offs, user journeys and conversions to unlocking the new UI and UX
User Journeys
We analysed our audience from prior website data and google analytics and mapped user journeys for each expertise
Keyword Research
We mined keywords from google to best understand what customers were searching for and created content for the same
CX UI UX
Customer Experience is at the heart of everything we do. UX, UI are arrived at by placing humans first.
Content
We created content from a landing page experience, mapping multiple customer journeys to ensure we answered the customers query and added value at every touchpoint
Manifest
We married art, copy and code to create a beautiful experience for customers while ensuring the code was super easy for search engines to crawl and index
SEO
Created pages and built the site architechture to ensure we ranked for high volume branded and non branded search terms to drive leads and traffic from site.
Analytics
Set up google analytics and conversion tracking to better understand the CPA and where the website audience was coming and converting from
Voice search
We also optimised the website to show up for voice searches. Hello Google, Siri and Alexa.

Impact

90

Reduced Ad Spends

12

Reduced Bounce Rate

45

Increase Page Views (Organic)

23

Increase Time On Site

39.9

Increased Pages per Session

13

Increase Website Leads

The results

Organic Rankings on Page 1, Rank 1

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Organic Rankings on Page 1, Local

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