Talking To Bots Insights https://talkingtobots.com/insights/ Insights from Talking To Bots on SEO, paid media, analytics and AI Search, with a Mumbai and India lens. en-IN Tue, 08 Sep 2026 09:00:00 +0000 Why ROAS can tell the wrong story https://talkingtobots.com/insights/why-roas-can-tell-the-wrong-story/ https://talkingtobots.com/insights/why-roas-can-tell-the-wrong-story/ A Mumbai growth-marketing perspective on ROAS, attribution, incrementality, conversion lag and why platform efficiency is not always business efficiency. Wed, 02 Sep 2026 09:00:00 +0000 What actually makes a brand discoverable in AI search? https://talkingtobots.com/insights/what-makes-a-brand-discoverable-in-ai-search/ https://talkingtobots.com/insights/what-makes-a-brand-discoverable-in-ai-search/ A practical India-focused view of AI Search discoverability: SEO foundations, entity clarity, information architecture, authority and measurement. Wed, 02 Sep 2026 09:00:00 +0000 Does demand generation actually generate demand? https://talkingtobots.com/insights/does-demand-generation-generate-demand/ https://talkingtobots.com/insights/does-demand-generation-generate-demand/ How brands in India can evaluate Demand Gen and upper-funnel media when attributed conversions alone do not prove that new demand was created. Wed, 02 Sep 2026 09:00:00 +0000