Human first mobile expereinces
How Google creates Human first mobile experiences
Google has started this really cool series called The Update.
In this episode, Natalie Zmuda, global executive editor of Think with Google, talks to Marvin Chow, VP of consumer apps marketing at Google, about how brands can put their customers first and deliver great mobile experiences. They talk about how Google balances data with empathy to deliver relevant, helpful experiences across channels.
A really interesting video for Brand marketing, product marketing, design thinkers and web development and design agencies.
The 3 main pillars according to Google for human first mobile experiences are:
- Be human
- Be resourceful
- Be in it for the long run
We’ve embedded the video as well. Enjoy!