Case Study: Island Scuba
When Island scuba wanted to create their own identity and relaunch their website, we partnered to ensure they showed up for everything scuba diving in Srilanka. A customer loving brand with stellar reviews made our job really simple.
Case Study
What we did
Defining the target audience
We broke down our audience by deep diving into website data, google analytics, stake holder interviews and psychographic segmentation
User Journeys
We analysed our audience from prior website data and google analytics and mapped user journeys for each expertise
Keyword research
We mined keywords from google to best understand what customers were searching for and created content for the same
Content
We created content from a landing page experience, mapping multiple customer journeys to ensure we answered the customers query and added value at every touchpoint
Local SEO
While the site architechture ensure ranking for broader search terms, local seo played a big part in driving leads and traffic from site.
SEO
Created pages and built the site architechture to ensure we ranked for high volume branded and non branded search terms to drive leads and traffic from site.
Content
We created content from a landing page experience based on search intent and keyword typed to ensure customer got exactly what they were looking for
Analytics
Set up google analytics and conversion tracking to better understand the CPA and where the website audience was coming and converting from
Impact
00
Ad Spends
11
Reduced Bounce Rate
35
Increase Page Views (Organic)
9
Increase Time On Site
30
Increased Organic Traffic
10
Increase Website Leads
Organic Rankings on Page 1, Rank 1
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Organic Rankings on Page 1, Local
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