Case Study: Magnolia

Business Problem

When Magnolia, a boutique furniture store in Mumbai wanted to launch their website, they partnered with us to do their site’s information architecture and foundation SEO

Case Study

SEO

100%

Information Architechture

90%

UI UX

90%

What we did

Defining the target audience
We broke down our audience by deep diving into website data, google analytics, stake holder interviews and psychographic segmentation
Heat map testing
We Installed heat map tracking tools to understand the scroll rate, what sections got the most about of clicks, and what pages did not work.
Analytics
We decoded the site analytics to arrive at existing drop offs, user journeys and conversions to unlocking the new UI and UX
User Journeys
We analysed our audience from prior website data and google analytics and mapped user journeys for each expertise
Keyword Research
We mined keywords from google to best understand what customers were searching for and created content for the same
SEO
Created pages and built the site architechture to ensure we ranked for high volume branded and non branded search terms to drive leads and traffic from site.
Local SEO
While the site architecture ensured ranking for broader search terms, local SEO played a big part in driving leads and traffic from site.
CX UI UX
Customer Experience is at the heart of everything we do. UX, UI are arrived at by placing humans first.
Analytics
Set up google analytics and conversion tracking to better understand the CPA and where the website audience was coming and converting from

Impact

0

Reduced Ad Spends

0

Reduced Bounce Rate

0

Increase Page Views (Organic)

0

Increase Time On Site

0

Increased Pages per Session

0

Increase Website Leads

The results

Organic Rankings on Page 1, Rank 1

Magnolia, Magnolia Furniture, Magnolia furniture store, Boutique furniture store in Mumbai, Vintage furniture store in Mumbai, Best furniture store in worli, magnolia furniture, Boutique furniture store in Mumbai, best boutique furniture store in mumbai

Organic Rankings on Page 1, Local

Magnolia, Magnolia Furniture, Magnolia furniture store, Boutique furniture store in Mumbai, Vintage furniture store in Mumbai, Best furniture store in worli, magnolia furniture, Boutique furniture store in Mumbai, best boutique furniture store in mumbai, Boutique furniture store near me, best vintage furniture store near me

Want us to help you with your website?