Case Study: Wedevelopment
When the Goyal Group wanted to position themselves as the pioneers of Self redevelopment and become synonymous with everything Self-redevelopment in Mumbai, India, they partnered with us to take over google and ensure we showed up for all search terms related to seld redevelopment. The digital strategy was 2 parts, Branded and Non branded.
Case Study
What we did
Defining the target audience
We broke down our audience by deep diving into website data, google analytics, stake holder interviews and psychographic segmentation
Heat map testing
We Installed heat map tracking tools to understand the scroll rate, what sections got the most about of clicks, and what pages did not work.
Analytics
We decoded the site analytics to arrive at existing drop offs, user journeys and conversions to unlocking the new UI and UX
User Journeys
We analysed our audience from prior website data and google analytics and mapped user journeys for each expertise
Keyword Research
We mined keywords from google to best understand what customers were searching for and created content for the same
CX UI UX
Customer Experience is at the heart of everything we do. UX, UI are arrived at by placing humans first.
SEO
Created pages and built the site architechture to ensure we ranked for high volume branded and non branded search terms to drive leads and traffic from site.
Local SEO
While the site architecture ensured ranking for broader search terms, local SEO played a big part in driving leads and traffic from site.
Content
We created content from a landing page experience, mapping multiple customer journeys to ensure we answered the customers query and added value at every touchpoint
Manifest
We married art, copy and code to create a beautiful experience for customers while ensuring the code was super easy for search engines to crawl and index
Analytics
Set up google analytics and conversion tracking to better understand the CPA and where the website audience was coming and converting from
Voice search
We also optimised the website to show up for voice searches. Hello Google, Siri and Alexa.
Impact
0
Ad Spends
21
Reduced Bounce Rate
387
Increase Page Views (Organic) YoY
26
Increase Time On Site YoY
12
Increased Pages per Session YoY
20
Increase Website Leads MoM
Organic Rankings on Page 1, Rank 1
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Organic Rankings on Page 1, Local
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