Building destination search into a long-term acquisition channel.
DIVEIndia has worked with Talking To Bots on SEO, search marketing and information architecture since 2017. The engagement is a useful example of search as a long-term operating discipline rather than a short campaign.
Travel decisions begin before the traveller arrives.
Someone considering scuba diving can enter the journey through destinations, certification questions, beginner concerns, course types, seasonality and trip planning. The opportunity is to be useful across those research moments, not only when someone searches the brand name.
What we worked on.
- Destination and course-led search demand
- SEO and SEM
- Information architecture
- Intent-led service and certification pages
- Long-term search maintenance and expansion
Independent recognition.
The DIVEIndia work was featured through Google Digital Unlocked, Google’s SMB learning platform. The stronger proof, however, is the duration of the relationship: search has been treated as a long-term acquisition asset since 2017.
What it unlocked.
A durable search presence built over years rather than campaigns.
The larger lesson.
Destination search is not one keyword. It is the research journey that happens before the trip.
Building a travel or destination search strategy?
Start with the questions people ask before they are ready to book.